“There are some cases where you want to afflict the comfortable and there are other cases where you want to comfort the afflicted.”
– Katie Couric

Katie Couric (IG: @katiecouric) is an award-winning journalist, New York Times bestselling author, and co-founder of the non-profit Stand Up to Cancer, which has raised more than $500 million to fund scientific research teams.

Katie launched her production company, Katie Couric Media, in 2015. Since then, the aptly named Katie Couric Podcast has featured conversations with some of the biggest names in politics, media, and popular culture.

Katie’s documentaries include Gender Revolution: A Journey with Katie Couric for National Geographic, Under the Gun, which aired on Epix, and Fed Up, which can be found on Netflix. Katie’s new six-part National Geographic series is called America Inside Out with Katie Couric, and I recommend you check it out.

Katie joined CBS as the first woman at the helm of an evening newscast after a 15-year run as co-anchor of NBC’s Today Show. Her awards include a duPont-Columbia, Peabody, two Edward R. Murrows, a Walter Cronkite, and multiple Emmys. Enjoy!


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Inside Out with Katie Couric
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Listen to it on Apple Podcasts.
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Want to hear another podcast with an influencer in the media? — Listen to my conversation with Ezra Klein. In this episode, we discuss influencing the rules of the game by which this country is run (overall politics — not partisan), how Ezra lost 60 pounds, and his ascension into the ranks of the most respected media companies in the world (stream below or right-click here to download):

#208: Ezra Klein — From College Blogger to Political Powerhousehttps://rss.art19.com/episodes/84ada1a3-4b0c-44b0-b1f3-a70981a5976d.mp3Download

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QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Scroll below for links and show notes…

Selected Links from the Episode

Connect with Katie Couric:

Website | Twitter | Instagram | Facebook | YouTube

Katie Couric Podcast
America Inside Out with Katie Couric
South by Southwest (SXSW)
Katie Couric on Surprise ’92 Today Interview with Bush 41
Katie Couric, at Home with Bush by Tom Shales, The Washington Post
Election
Katie’s CBS interview with Sarah Palin
Katie’s Interview with Columbine Victims’ Families, Today
Katie Couric Pays Tribute on 20th Anniversary of Husband’s Death: ‘We Miss You’, Today
The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Katie Couric Effect by Peter Cram, et al., Archives of Internal Medicine
Katie Couric’s Colonoscopy, Stand Up To Cancer
Stand Up To Cancer
Gender Revolution: A Journey with Katie Couric
Katie’s interview with Carmen Carrera
Katie Couric Debuts Episode of Her New Series in Charlottesville, CBS
Equal Justice Initiative
Soil Collection: A Community Remembrance Project
How the Survivors of Parkland Began the Never Again Movement by Emily Witt
Three Billboards Outside Ebbing, Missouri
You’re the Average of the Five People You Spend the Most Time With by Aimee Groth, Business Insider
Zen Hospice Project
Option B: Facing Adversity, Building Resilience, and Finding Joy by Sheryl Sandberg and Adam Grant
My Life Countdown by Kevin Kelly, CT2
The Trolley Problem, BBC Radio 4
Black Mirror

Show Notes

How did Katie land on her feet when faced with the challenge of an impromptu interview with then-president George H.W. Bush on live television? [08:46]
Is Katie’s moxie intrinsic to her DNA or something she developed? [15:09]
Why do I lean more toward putting out evergreen over topical content? [16:54]
What interviews have made Katie nervous? [19:04]
How did Katie prepare for her interview with Sarah Palin? [22:12]
The importance of letting the silence do the work. [26:16]
How does Katie deal with her more pugnacious or combative subjects? [27:16]
What interviews are Katie most proud of? [28:55]
On grieving and preparing for the death of a terminally ill loved one. [32:51]
Why cancer and other potentially terminal ailments often go undiagnosed until it’s too late. [37:49]
Regrets Katie has about her late husband’s final days. [41:43]
On using her role in the public eye as a platform for early cancer screening advocacy and co-founding Stand Up To Cancer. [42:41]
Katie talks about the real heroes in the multi-fronted fight against cancer. [47:55]
How does Katie select her involvement in projects? [49:33]
Katie tells us what we can expect from her upcoming six-part National Geographic series America Inside Out. [52:29]
On turning an inappropriate question into a teachable moment. [54:40]
What impact does Katie hope this series will have on viewers? [1:00:26]
What would Katie’s billboard say? [1:05:05]
Katie hits me with a “gotcha” question. [1:07:34]
Katie is intrigued to hear about  BJ Miller and advocates getting his story out to more people. [1:08:09]
Pondering the insights a crystal ball might offer. [1:13:11]
Parting thoughts on the ethical challenges faced by social media and technology. [1:14:22]

People Mentioned

Luke Skywalker
Obi-Wan Kenobi
Barbara Bush
Millie
George H.W. Bush
Marlin Fitzwater
Jeff Zucker
Tom Shales
Michael Gartner
Bryant Gumbel
John and Elinor Couric
Tracy Flick
Yasser Arafat
Ross Perot
Tom Brokaw
O.J. Simpson
Jay Monahan
Sarah Palin
Brian Goldsmith
Madeleine Albright
Sam Nunn
Richard N. Haass
Cal Fussman
Michael Shoels
Isaiah Shoels
Craig Scott
Rachel Scott
Carrie and Ellie Monahan
Sean Parker
Joe Biden
Tristan Harris
Kara Swisher
Biz Stone
Donald Trump
Laverne Cox
Carmen Carrera
Robert E. Lee
Zyhana Bryant
Mitch Landrieu
Julianne Moore
Bryan Stevenson
Frances McDormand
Jim Rohn
BJ Miller
Sheryl Sandberg
Adam Grant
Kevin Kelly
Chrissy Teigen
Valerie Bertinelli
Ana Gasteyer
William Gibson

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