Should You Patent Your Idea?

You or your team had a eureka moment and you invented something unique. You have a hunch that this could be the next big thing. You don’t want to let the opportunity slip into...

Why Do Shoppers Abandon Their Carts—and What Can You Do About It?

Imagine this: Someone goes into a supermarket buy groceries. They fill their shopping cart with milk and eggs and everything they need for the week. They start heading for a checkout line, but that...

Target Marketing: What Is It?

This article is part of our Business Startup Guide—a curated list of our articles that will get you up and running in no time! If you build it, they will come. That’s what I believed when...

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

Greek soap brand Elo differentiated themselves from the competition through unique branding. Everyone’s talking about branding for a good reason: Your brand is the identity of your company. It’s what sets you apart from your...

Ryan Himmel of Xero Talks About Artificial Intelligence and Business

Entrepreneur friends, let me ask you something: On a scale of 1 to 10, how excited do you get about reconciling accounts, issuing invoices, and handling other accounting matters for your business? Now, let...

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