How to Write a Company Overview

Your team matters just as much as your great business idea. A company overview (also known as company information or a company summary) is an essential part of a business plan. It’s an overview of...

Why I Abandoned My Business—Just Weeks After Making My First Sale

Back in June 2017, I started a business creating and selling meal plans for bodybuilders. To my surprise, the first sale came just days after launch, followed by five more within a few weeks. My...

How to Build a Boss Brand [Part 2]

Karina Julia, during one of her business’s retreats. Before we get into Part 2 of How to Build a Boss Brand, I encourage you to read Part I here. I didn’t grow up seeing my parents or anyone...

Seven Steps to Successful Project Planning

Lately, I have been part of several project teams. Some of these experiences have caused me to sit back and analyze the project planning process to understand how project management planning and implementation could...

3 Books Every New Business Owner Must Read

As a content marketing and SEO consultant, if there’s one thing I’ve learned from starting (and working with) several businesses, it’s this: If you’re not learning, growing, and innovating, you’re dying. That said, not all information is...

10 Copywriting Strategies Every Entrepreneur Needs to Know

Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale. Before...

Choke the Churn: How to Prevent Employee Turnover in Startup Businesses

I spent years as a manager at a startup company. In my time, I learned a thing or two about the importance of preventing employee turnover. Aside from the time-consuming tasks of screening potential...

The Pros and Cons of Founding With Friends

There are all kinds of opinions out there on the subject of starting a business with a friend. Some say it’s a great experience that makes for a stronger business. Others say you should...

How a Simple Household Annoyance Became a Awesome Business Idea

With the holidays fast approaching, there are probably a number of things you’re dreading as you begin preparations for them. Jane Casey and Charlene Yeager, co-founders of Fancy Panz, believe they’ve found a solution...

Flipboard Community Manager Shares the Power of Content & Storytelling at 12th Annual Smart...

Jenn De La Vega is the community manager for Flipboard, a leading platform enabling publishers and brands to share their content, optimized for mobile devices, with their desired audiences. I’m really looking forward to...

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