21 Top Takeaways from Traffic & Conversion Summit 2018 that Every Digital Marketer Can...

Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit. Today, we’re...

Leaders Focus on the Trends, Not the Data Points

In some organizations, this is the time of year when individual performance from the previous year is summarized and communicated in annual reviews. (Which, by the way, is an abysmal practice that does nothing...

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of adding yet another hour to the end of you’re already...

Your Marketing’s Not Getting the Credit it Deserves. Here’s How to Fix That With...

  You’ve worked for hours on end getting new campaigns started. Countless days spent planning your goals, prepping your landing pages, and setting up your tracking. Until you check back in a few days and realize that nothing...

Finding Your Extraordinary Story

It’s been written that, “We are the stories we tell ourselves.” If that’s the case, then we need to do all we can as leaders and people to make sure those stories are positive,...

What I’ve Learned from the Young Leaders of Stoneman Douglas High School

I took the picture that accompanies this post from atop a trash can at the corner of Ocean Avenue and Montana Avenue in Santa Monica on Saturday. Thousands of people rallied there at the...

Making Vision Stick

4 Elements of a Crystal-Clear Vision that Compels Action To lead others, you need a compelling vision. But lofty words are not enough. A vision statement must draw a crystal-clear picture of the future...

How to Achieve Big Goals with Your Spouse

The 5 Most Common Questions We Get About Couples and Their Goals When we pair historical examples with the findings of social science, it’s clear a good marriage is an optimal environment for personal...

Five Quick Posts on How to Be Successful in 2018

Happy new year everyone! Here’s hoping that 2018 is everything you want it to be. To give you some fuel for the journey, here are five quick posts about how to set yourself up for...

15 SEO Chrome Extensions You Can’t Live Without

More than two billion people actively use Google Chrome. There are tons of features that make the browser so popular, but some of the Google Chrome extensions are arguably the most useful marketing features of all. Google...

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